Understanding Generation Z Culture

They’re like “Millennials on steroids”…except when they’re not like Millennials at all

Are you looking at today’s teenagers and wondering why they’re always online or how on earth their views on sexuality, government, and life in general can be so drastically different from yours?

In the Philippines ., the most recent generation to come of age is Generation Z, or Gen Z. Philippines society has gone through incredible change in the past few decades, which has especially impacted how teenagers see the world because of their age and level of development. We are going to take a look at how generations have changed over time, what has shaped Gen Z’s views on life, and how that knowledge can help you connect with your kids better.

What is a “generation” and why do they matter?

We can define a “generation” as “a group of people born within a certain period of time whose shared age and experiences shape a distinct worldview.”

Bear in mind that whenever we’re talking about large masses of people, we can’t avoid stereotyping them. We simply can’t generalize trends across a culture and cover the experience of every individual. Also, there could be multiple, contradicting trends within one generation. People are endlessly diverse. Nevertheless, we still think that evaluating the generations is helpful because of the truths we can glean. As Business Insider explains, “Defining generations helps researchers see how coming of age during certain historical events and technological changes the way people see the world.”